Where is the LOVE?

 The lovely people just quoted me £1093 for insuring an old banger, with a hefty excess... I have 10 year NCD & 20+ year full driving licence /  experience and no accidents or claims ever...

I just want to know, if anybody gets the £189 insurance, or is it all just advertising bullshit...

And the reality...

Today - I got a reply for my complaint, with some bullshit about a link that verifies the advert claim, and guess what - when you pay people wages, don't expect them to be unbiased, same as our ASA agency, which are there to look after the consumer, but have to make sure that they do not rock the boat or kill the goose that lays the golden egg...

Thank you for your recent complaint about a TV ad by Liverpool Victoria Insurance Company Ltd.  I understand you think it is misleading as you don’t believe their policies can start from £169 as you have been quoted considerably more.

We have assessed the ad and your complaint but consider that there are insufficient grounds for ASA intervention on this occasion.  Whilst we appreciate your views, we note that the onscreen text states it is based on the fact that “10% of customers paid £169 or less Mar – May ‘14”.  It also provides a link to the website where this can be verified (http://www.lv.com/car-insurance).  We have no reason to believe that this is not the case and we think viewers are likely to understand that car insurance quotes are very specific to the individual, their location and the vehicle and the ad is simply an invitation for people to visit their website to find out more.  We do not consider that the ad is likely to mislead consumers on the basis you suggest and we won’t be taking further action.

I realise that this outcome may disappoint you, but thank you for taking the time to contact us with your views.  You can find out more about our work at www.asa.org.uk.

Kind regards

Laura Walker

Laura Walker

Senior Complaints Executive

Direct line 020 7492 2261

Advertising Standards Authority

Mid City Place, 71 High Holborn

London WC1V 6QT

Telephone 020 7492 2222

www.asa.org.uk